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The Visual Truth > Projects > Meine Pfunde, Deine Pfunde – Light Produkte

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Meine Pfunde, Deine Pfunde – Light Produkte

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“My pounds, your pounds” is a ZDF Info television program on the subject of “being fat”.
We created an animated explainer for this program. It’s based on the experiences and thoughts of Nicole Jäger (the protagonist) taken from her online journal.

The first episode deals with the lies about the diet food.

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program developingRiesenbuhei

concept, design, productionthe visual truth

ZDF Info
2D | explainer

The Visual Truth uses the magic of motion design to create dynamic brand experiences and engaging but meaningful time based media.
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